ArabicChinese (Simplified)EnglishFilipinoFrenchGermanItalianJapanesePortugueseRussianSpanishSwedish
Go to Top

An Early GIFt.

Share This.Pin on Pinterest0Share on Facebook6Share on Google+1Tweet about this on Twitter2Share on LinkedIn1Share on TumblrShare on Reddit0Share on StumbleUpon0Digg thisEmail this to someone

Our culture associates the right brain- the creative, the abstract and the chaotic- with art, emotion, intuition and faith. On the other hand, we think of technology as a very left-brained enterprise, cerebral and logical and predictable.

But while technology might be impeccably sensible in and of itself, the role it plays in our society is far from straightforward. Why did texting become a thing when it’s slower, harder and more expensive than calling? How is it we can sift through the sum of human knowledge in seconds, but we still can’t manage to make a decent hovercar? How will we possibly explain Lolcats to our grandchildren?

This cute little film is a visual ode to one of the most surprising little gems that progress has yielded: The GIF. The film introduces itself as a history, but it’s more of a love letter. In the form of this eccentric little file format, technology and culture have made sweet, sweet romance to bring forth a weird, pixelated, repetitive baby that continues to enchant us all.

Screenshot Courtesy of Quiet Lunch Magazine.

Screenshot Courtesy of Quiet Lunch Magazine.

Featuring a sequence of repeating, joyfully clunky images in the more versatile medium of traditional film, director Sean Pecknold shows us that the parameters constraining the GIF can be part of its beauty. Just as a sonnet can augment language by restricting it, the limits of the GIF compared to high-resolution video can just be another dimension of its odd, self-effacing charm.

Screenshot Courtesy of Quiet Lunch Magazine.

Screenshot Courtesy of Quiet Lunch Magazine.

There are sensible, unromantic explanations as to why this strange little format caught on. If every webpage had to load a streaming high-def video with stereo sound quality, surfing the web would be a cumbersome nightmare. Plus, the compact file size of the GIF makes it easy to store, upload and share.

Be that as it may, one shouldn’t write off the more whimsical possibility that there’s something magical about the mighty GIF that just speaks to the human spirit.

Written by Raj Gopal.↓

Raj Gopal (n.): DPS maximizer; Nerdsmith; Intellectual gadfly.A New Jersey resident for some reason, Raj Gopal is a freelance writer, proficient book-haver and current events/armchair-academia blogger at Dispatches From The Armchair. Despite his hermetic eccentricity, he has made invaluable contributions to the field of Electromagnetics. He spends his spare time palling around with Mark Twain.

Raj Gopal (n.): DPS maximizer; Nerdsmith; Intellectual gadfly.

About The Quiet Lunch.

The Quiet Lunch.
Quiet Lunch is a grassroot online publication that seeks to promote various aspects of life and culture with a loving, but brute, educational tinge. When we say, “Cerebral Sustenance Daily,” we mean it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Read more:

There are few inventions that can make a hipster's brain melt; this is one of them. Introducing the 6 Pack...

Ill Doctrine  Narubi Selah Spits True Mathematics on Vimeo
Ill Mathematics.

Rapper, poet and middle-school math teacher Narubi Selah gets viciously lyrical live on WBAI radio. Representing the God-Hop movement, the Brooklyn...

Quick Draw.

Shantell Martin could not stay in her own lane if she tried. Shantell Martin's journey is constantly adapting. Usually artists...

Far From (Dunn).

Metal is a stubborn material -- that is, until it has the opportunity to be hammered, cut, melded and molded...