christopher-george-latore-wallace.com | Evan Roth.

In The Menu, Visual Arts by Quiet LunchLeave a Comment

Some are waiting for the rapture, some are waiting for a gigantic spaceship. Evan Roth, however, is waiting for the Notorious B.I.G.’s music to become public domain.

Titled christopher-george-latore-wallace.com, Roth’s clever multimedia project includes a large scale counter, a sleek looking wristwatch, and a dedicated website. The project is inspired by U.S. copyright law which states that an artist’s body of work become public domain 70 years after the artist’s death.

Christopher George Latore Wallace, who performed under the name Notorious B.I.G., was murdered on March 9th 1997 in Los Angeles. The counter, the wristwatch, and the website are all counting down the days until everyone–rich and poor–is free to play and use Biggie’s music without fear of litigation.

Once that day comes, the website turns into a B.I.G. jukebox. We aren’t kidding! Live another 53 years, and you’ll see it for yourself.

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