PBS shows some fangs with their latest campaign which depicts ads for fake reality television shows. Despite the seemingly outlandish premises of the shows, they sadly have a certain ring of authenticity. Created by CHI&Partners NY, PBS points out this fact with confrontational tagline:
“The fact that you thought this was a real show says a lot about the state of TV.”
The posters will appear in subways until the end of June. Hopefully it makes us think about what we are all watching on television. With The Learning Channel becoming the antithesis of its own namesake, PBS is providing a much needed a wake up call for its audience, as well as its peers.
Quiet Lunch is a grassroot online publication that seeks to promote various aspects of life and culture with a loving, but brute, educational tinge. When we say, “Creative Sustenance Daily,” we mean it.