Naoto Fukasawa takes designing and brand imaging to the next level. He takes the route of literal design reaching the consumer through the ‘senses’ as opposed to using the oversaturated, gimmicky marketing and branding strategies of stand out letters and designs. Naoto’s strategy is refreshing, appealing and intelligent. The old school juice box we have all grown up with has shifted to imitate the actual fruit. Get your taste buds going by feeling a juice box, get into that.