The Anti-Smoking Cigarette Pack by Reynolds and Reyner is a bold project that confronts the dangers of smoking through clever artistry. Using a grim wit, Reynolds and Reyner force cigarette smokers to truly consider the harm that they are doing their health every time they light one up.

“People are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.”

- Reynolds & Reyner.

Courtesy of Reynolds and Reyner.

Courtesy of Reynolds and Reyner.

Courtesy of Reynolds and Reyner.

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