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Illustrator Pankaj Bhagat has teamed up with TBWA/India to create an ad campaign that addresses the presence of cyber and generally negative social behavior online. The ads specifically ask its audience to acknowledge that their Facebook “Likes” may have more power than they may realize. The ad urges us to use our “Likes” wisely.

Courtesy of Pankaj Bhagat.

Courtesy of Pankaj Bhagat.

Courtesy of Pankaj Bhagat.

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