Tree Crossing.

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Jody Xiong of DDB China has teamed up with the China Environmental Protection Foundation to create a useful outdoor campaign that lends a subtle visual reminder of the environmental benefits of walking versus driving. Dubbed the Green Pedestrian Crossing, Xiong laid out an enormous white canvases with a bare tree and proceeded to place them across 132 crosswalks in 15 Chinese cities.

As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. With an estimate 3,920,000 people having passed through the installations, the final posters were eventually hung has billboards in several urban locations.

Photo Courtesy of Moeity.

Photo Courtesy of Moeity.

Photo Courtesy of Moeity.

Photo Courtesy of Moeity.

Photo Courtesy of Moeity.

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