Graphic designer Jonathan Shackleton was approached by the Italian paper company Fedrigoni and was offered the opportunity to create an ill campaign that would “ensure the entire UK design industry hears about the paper selection tool, consisting of 262 various paper samples which enables designers to choose the best shade and most suitable surface for their very next project.” — His words, not ours.

By the way, we think he nailed it.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

 

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

Courtesy of Johnathan Shackleton.

 

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