After announcing that Lana Del Rey would be the new face for their brand this fall, H&M has finally offered up the full campaign. Lana will not only star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin but will also be featured a full-length film in which she will be singing a cover of “Blue Velvet”. Shot by director Johan Renck, the film will be available on September 19th.

Photo Courtesy of H&M.

Photo Courtesy of H&M.

Photo Courtesy of H&M.

Photo Courtesy of H&M.

Photo Courtesy of H&M.

Photo Courtesy of H&M.

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