Soak It In.

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Created by PutPut, an interdisciplinary Swiss/Danish artist duo based in Copenhagen, their Popsicles series is as brilliant as it is simple. Made from what appears to be household sponges, Popsicles is an artistic mirage–except it’s real. If you were to skip a few meals, these pieces seem almost edible.

“Referencing a classic product pack shot the ‘Popsicles’ series creates an imitation of a common object through a purposeless addition. Both products represent different aspects of everyday life and are recognizable in their own right. They are morphed into a fictional replica creating a visual double take and a dysfunctional bi product. Basically it’s sponges with sticks in them.”

– PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

Courtesy of PutPut.

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