Nowadays, the notion of something being handmade is a specialized commodity. It is often used as a branding ploy that is flaunted as a privilege to the consumer or deemed a tedious process that is then eliminated through the implementation of machines.
Today we are featuring a short about Martinez Cigars, a small cigar shop selling hand-rolled cigars founded in New York City in 1974 by Dominican immigrant Don Antonio Martinez. Thirty-eight years later his son, Jesus, carries on the tradition. The shop combines craftsmanship with community, mixing equal parts work and play.